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At the most fundamental of levels the methods used to build communities are:

  1. Organic

  2. Paid

Organic is the holy grail of community building because it’s free, and participants are often more engaged as they haven’t been incentivized to join, but it’s often a slow process that requires a lot of patience and effort. There are of course the rare exceptions that strike lightning in a jar but they are few and far between.

Paid can be very effective and very fast, but it can also be very expensive, especially when it isn’t optimally executed, with tight metrics operating within a strict set of parameters. Participants are often incentivized to join which leads to them being more transitory and not as deeply, organically engaged with the project.

The vast majority of crypto projects allocate a % of their token supply to a dedicated marketing wallet that is used to pay a marketing team, who are tasked with spending the marketing budget on marketing campaigns to build a community that will hopefully join and support their project.

Some teams spend their entire marketing budget on campaigns that yield very little fruit forcing the project to either make changes to their tokenomics and/or model in a desperate effort to survive.

Once the money is spent it’s spent, there is no more and the founding team may dump their personal tokens on the market placing downwards selling pressure on the token price. When a project needs to make unforeseen changes such as these it is often very difficult to retain the trust of the community and recover from it.

MetFi has implemented a far more appealing, sustainable, and wiser community-building strategy.