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At the broadest, methods employed to build communities are:

  1. Organic
  2. Paid

Organic is the holy grail of community building because it’s free, and participants are often more engaged as they haven’t been incentivized to join, but it’s often a slow process that requires a lot of patience and effort. There are of course the rare exceptions that strike lightning in a jar but they are few and far between.

Paid can be very effective and very fast, but it can also be very expensive, especially when it isn’t optimally executed, with tight metrics operating within a strict set of boundaries. Participants are often incentivized to join which leads to them being more transitory and not deeply engaged with the project.

The vast majority of crypto projects allocate a % of their token supply to a dedicated marketing wallet that is used to pay a marketing team, who in turn, spend the marketing budget on marketing campaigns to build a community that will hopefully support their project.

Some teams spend their entire marketing budget on campaigns that yield very little fruit forcing the project to either make changes to their tokenomics and/or model in a desperate effort to survive.

Once the money is spent it’s spent, there is no more. When a project needs to make unforeseen changes such as these it is often very difficult to retain the trust of the community and recover from it.

MetFi has implemented a far more appealing, sustainable, and wiser community-building strategy.